Make your mark in the world of management Good management is vital to the success of every business but being a good manager isn't always easy. This book offers you expert advice on hiring the right staff, building effective teams, resolving office politics and maintaining your own work/life balance. Inside you'll find examples and guidance to help you identify the styles of management you need to succeed and to deal with the challenges of being a manager today. Be the best learn great techniques for coaching, mentoring and inspiring your employees to perform at their best Get to the point set goals and targets, and discover how to manage people and projects Connect with others use effective communication skills and discover the best ways to convey your messages Get political assess a wide range of management risks and learn key techniques for dealing with office politics Become a 21st-century manager harness the power of technology and use it to help with budgeting and accounting Open the book and find: How to take the first steps into management Advice on being a truly great interviewer Techniques on developing and mentoring employees Guidance on juggling priorities Why understanding your stakeholders is vital A guide to 21st-century functions of management Learn to: Use the latest management techniques, tools and technology Develop leadership skills and integrate them into your management style Manage a business and team through difficult times Become a great global manager
Map out a realistic business plan from scratch Need a hand with your business strategy? This straightforward guide leads you through all the main aspects of business planning, from clarifying objectives, to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives (including planning in turbulent times). Realise your long-term goals understand what you want from your business and where you are headed Check out the competition practise the latest market research techniques to best position your business Sort out your finances construct a value chain, examine your cash-flow and calculate a sensible budget Prepare for change learn to read cultural, political and technological trends and develop strategic alternatives Open the book and find: Tips on writing a motivational mission statement Details of the latest consumer trends and online research resources How to seize lucrative opportunities before your competitors Forecasting and budgeting strategies for all businesses Advice on hiring and firing Ways to adapt your business model to economic change Learn to: Put together a watertight business strategy Plan achievable business goals Take advantage of the latest technology and marketing trends
Build an investment portfolio and watch your returns multiply Investing can be one of the quickest ways to make money, but if you think investing is only for the super-rich, think again. Whether you want to invest in shares, property, bonds or other assets, this friendly guide enables you to make sound and sensible investment choices whatever your budget. So if you're looking to get a first foot on the ladder or want to add to a brimming portfolio, this edition provides you with the expert advice you need to make successful investments. Get started take your first steps on the money trail with some investment basics Build your portfolio follow expert advice on investment options Invest wisely find out how to minimise the risk of investment gambles Look ahead examine the markets to decide which investment will net you a fortune in the year ahead Broaden your horizons start looking further afield and get the lowdown on exotic investments Open the book and find: How to square off riskswith returns A step-by-step breakdown on how the stock market works A guide to banking on bonds Guidance on coping with the fallout of the financial crisis Up-to-date information on property and alternative investments Learn to: Understand how the stock market works Recognise opportunities and spread your risks Build a successful investment portfolio Make the most of bonds, shares, property and hedge funds
If you want to get to grips with the basics of economics and understand this often complex subject, then look no further than Economics For Dummies. This easy to understand guide takes you through the world of economics from understanding micro- and macroeconomics to looking at complex topics such as capitalism and recession. This updated edition walks you through the history, principles and theories of economics and breaks down all the complicated terminology, leaving you clued up on economics in no time.
Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques
Achieve business success with Neuro-linguistic Programming People around the globe use NLP to improve their communication skills, build rapport, make positive changes and accomplish their goals. When used in a business context, NLP techniques can transform both your own and your team's performances. This practical guide to NLP at work will help you increase your flexibility, become more influential and achieve professional success, whatever your career. Use NLP techniques in the workplace overcome barriers to success and develop a winning mindset Build effective working relationships improve your communication skills and create rapport with your colleagues Lead people to perform enhance your ability to inspire peak performance Make changes that drive success set and achieve ambitious goals 'This book is clear, engaging and practical an excellent guide for business professionals who want to use the power of leading-edge NLP models and techniques to improve performance. It demonstrates, with great examples, the value of using NLP in business to create positive, successful change in both people and organisations.' Judith Lowe, Managing Director, PPD Learning, NLP Training Company Open the book and find: How to use NLP to work more effectively How to implement changes that make a difference How to interact positively with your colleagues How to offer constructive feedback and get the most out of people How to deal with difficult people How to create a compelling vision How to achieve your business goals Learn to: Use NLP to realise your goals and aspirations at work Master exceptional influencing and negotiating skills Get the most out of your colleagues or team Achieve business excellence
Guide your project to success from initial idea to final delivery In today's time-pressured, cost-conscious global business environment, tight project deadlines and high expectations are the norm. Projects are now the standard way of implementing change, and project management has become a vital skill for successful business professionals. Project Management For Dummies shows you how to succeed by focusing on what you need to deliver and then how to plan and control the project in order to deliver it. You will learn how to plan, keep the project on track, manage teams and control risk. You'll even get some tips on software – including free stuff – that will make things easier for you. Who, What, and Why – understand the expectations of your project Laying the foundations – learn to build your plans with a sturdy structure from start to finish The selection process – see how to get the very best from your teams Get in the driving seat – learn to take control and steer your project to success Open the book and find: Clear and simple explanation of powerful planning techniques Ways to track progress and stay in control How to identify and then control risk to protect your project Why understanding your project's stakeholders is key How to use technology to up your game Tips for writing a clear and convincing business case Advice on being an effective leader Techniques to help you work effectively with teams and specialists Learn to: Motivate your teams to perform to their full potential Plan, execute and deliver your projects with confidence Stay in control to deliver on time, within budget and to the right quality